In today’s podcast, we’re going to give you a step-by-step strategy for getting experts to create content for you, whether it be for your blog, your radio show, your digital products, your newsletters, or whatever else!

There are four reasons why this is an important strategy for you:

• Content is STILL king – not in the search engine traffic sense, but in the attracting and acquiring customers sense.  The fewer articles, videos or audio downloads you need to create on your own, the faster you can grow your customer base!


• Content is SHARABLE!  Look at Twitter, Linkedin and Facebook.  All of your friends are sharing articles, videos and everything else that OTHER people have created.  Using this QPC strategy, they could be sharing YOUR stuff!


• Shared Status – By publishing another ‘expert’s’ content, you’re sharing in that perception.  Since you know the expert, and the expert was interviewed by you, then you must be an expert too!


• Creating content takes time.  Writing a good article might take a few hours.  Recording, editing and uploaded a video takes half a day.  If someone else creates your content for you, it saves YOU time!

Check out the show, and let us know what you want to see on the next show!

And please, if you like this show, leave a 5-star rating in iTunes!